Tag Archives: sustainable

Getting the #green message out more effectively with #Twitter? + other news you may have missed in Canada

MUCH HAS been written about sustainability, but a question often crops up – just what the heck does it really mean anyway? Actually, the definitions are endless, and new ones come along almost daily, it seems. Everyone, it appears, wants … Continue reading

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Is Big Oil expansion a fait accompli? And other green news + views from Canada you may have missed this week (VIDEO)

IN THE space of one 24-hour news cycle this week, three separate stories appeared, each one tying into the future of Canada’s oil and gas industry. That, by itself, was probably not precedent-setting. But, if we read between the lines, … Continue reading

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Deck the halls with thrifty presents? + other green news + views from Canada you may have missed this past week

YES, IT’S that time of year again. Everywhere you look, everywhere you go, we are all bombarded with Christmas advertising, urging us to buy, buy, buy – to get that special Yuletide gift before it’s too late. And we’ve said … Continue reading

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Are builders, executives looking for other options instead of LEED? + other green news + views you may have missed

BACK IN 2008, according to a published report, 700 green building industry professionals were polled and 61 per cent of executives interviewed said they were ‘very likely’ to pursue Leadership in Energy and Energy Design (LEED) certification for their businesses. … Continue reading

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Authenticity in advertorials: Clean energy examples of credibility in the content + other green news + views

WHETHER THE tag is Advertising Feature, or Special Interest Report, or Sponsor Generated Post, advertiser-driven material often creates a public wariness about the authenticity of the material. With legitimate advertorial content, which clearly differentiates itself from its editorial counterpart, readers, … Continue reading

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Good riddance or sad farewell? McGuinty’s energy legacy + other green news + views from across Canada this past week

HIS LEGACY will be examined for years to come, but for now, outgoing Ontario premier Dalton McGuinty general takes a media battering when it comes to his track record with the energy sector, particularly in the green arena. Perhaps his … Continue reading

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Eco-fashion show turns heads with sustainable clothing + other green news + views from across Canada this past week (VIDEO)

YOU DON’T have to be a full-fledged fashionista to see that the ongoing success of Vancouver’s Eco Fashion Week is turning heads when it comes to sustainable clothing. Heading into its fifth season, this month’s event is tapping into growing … Continue reading

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A look from Alberta at how Ontario’s FIT program is kickstarting green energy industry + more green news + views from Canada

AMID ALL the gloom and doom [and controversy] surrounding Ontario’s Green Energy Act comes a fresh western perspective from Alberta. In a video and accompanying article by Troy Media, columnist David Dodge offers up a slightly different take about Ontario’s … Continue reading

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How CBC Marketplace probe gets consumers’ attention when it comes to greenwashing and other items you may have missed

ANY TIME there is a study or investigation into household products often used every day, Canadian consumers generally sit up and take notice. Such was probably the case, once again, when an annual CBC Marketplace probe looked at environmentally-friendly items, … Continue reading

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Back in the saddle after a busy summer – the hiatus is officially over, with bold new green projects and initiatives underway

WELL, I’m back in the saddle after a summer hiatus. Looking ahead, there will continue to be a weekly cross-Canada wrapup of green news and views coming your way from TheGreenHub.ca Communications We had positive feedback last year, noting that … Continue reading

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