Tag Archives: green consumers

Why Canada + green is taking it on the chin …. again + other news and views you may have missed this week

Posted on February 24, 2013 by admin

IT’S SOMEWHAT disheartening to come to the realization that Canada, for all it has to offer, is falling behind many world-wide green trends. One area that has come to our attention this week is in the development of smart cities. … Continue reading →

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Has Matt Damon sent a shock through energy industry? + green news + views you may have missed from Canada this week

Posted on January 11, 2013 by admin

FRACKING THIS, fracking that – much has been written and reported by the mainstream media about this controversial process to extract oil and gas from under the ground. And, sure, there had been some attention given to the issue of … Continue reading →

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Deck the halls with thrifty presents? + other green news + views from Canada you may have missed this past week

Posted on December 15, 2012 by admin

YES, IT’S that time of year again. Everywhere you look, everywhere you go, we are all bombarded with Christmas advertising, urging us to buy, buy, buy – to get that special Yuletide gift before it’s too late. And we’ve said … Continue reading →

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Authenticity in advertorials: Clean energy examples of credibility in the content + other green news + views

Posted on November 27, 2012 by admin

WHETHER THE tag is Advertising Feature, or Special Interest Report, or Sponsor Generated Post, advertiser-driven material often creates a public wariness about the authenticity of the material. With legitimate advertorial content, which clearly differentiates itself from its editorial counterpart, readers, … Continue reading →

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Good riddance or sad farewell? McGuinty’s energy legacy + other green news + views from across Canada this past week

Posted on October 18, 2012 by admin

HIS LEGACY will be examined for years to come, but for now, outgoing Ontario premier Dalton McGuinty general takes a media battering when it comes to his track record with the energy sector, particularly in the green arena. Perhaps his … Continue reading →

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How Wal-Mart Canada cleverly enters the sustainable arena + other green news + views from across Canada this past week

Posted on October 12, 2012 by admin

EVERYONE IS entitled to an opinion about the Wal-Mart operation, but it’s hard not to give the Canadian branch credit for finding a way to connect with the green movement. For the second year, Wal-Mart Canada is running the Green … Continue reading →

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Why customers prefer going to green watering holes + other news + views you may have missed in Canada this week

Posted on June 29, 2012 by admin

Organic cocktails? Coming soon to a bar near you in Canada? Perhaps. No, better make that a “probably.” By GREG McMILLAN / TheGreenHub.ca The idea has caught on south of the border, with green watering holes apparently a bit hit … Continue reading →

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Why food bank concept isn’t working … + other green news + views you may have missed in Canada this week

Posted on May 16, 2012 by admin

IS IT time to change the way Canadians hand out food to the hungry? Shouldn’t the entire model of how organized food banks are run be scrapped? Maybe there needs to be a better way to meet the needs of … Continue reading →

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A green tale of two cities in Canada – how a smart rebranding can turn dreams of a turnaround into reality (VIDEO)

Posted on May 13, 2012 by admin

Let’s simply call this a tale of two cities – Brantford, Ontario and Frederiction, New Brunswick. And we’re talking rebranding in both cases. As the Telephone City elected officials contemplate a marketing makeover, still to be decided on we might … Continue reading →

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Why a community should consider the new green philosophy in any rebranding initiatives (Part 2)

Posted on May 5, 2012 by admin

It’s time to look in the mirror, Brantford. Look hard, look deeply. Then, step back and make an honest assessment of what that image really is. By GREG McMILLAN / TheGreenHub.ca Is it a small town with a big city … Continue reading →

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