Tag Archives: eco-tourism

Authenticity in advertorials: Clean energy examples of credibility in the content + other green news + views

Posted on November 27, 2012 by admin

WHETHER THE tag is Advertising Feature, or Special Interest Report, or Sponsor Generated Post, advertiser-driven material often creates a public wariness about the authenticity of the material. With legitimate advertorial content, which clearly differentiates itself from its editorial counterpart, readers, … Continue reading →

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Are oil sands giants going green … or going for the green? And other green news + views you may have missed in Canada

Posted on March 5, 2012 by admin

IT HAS the makings of something substantially impactive – or maybe not. On the surface, the announcement in Calgary this week that a dozen of Canada’s biggest oil sands companies will share their expertise to try to get that monkey … Continue reading →

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Are right choices being made to foster a green economy? Plus green news + views you may have missed in Canada this week

Posted on March 5, 2012 by admin

LEAVE IT to a think tank to ponder the hand-wringing going on over a new green economy in Canada. At the recent Sustainable Communities Conference sponsored by the Federation of Canadian Municipalities, held in Ottawa, the question came up once … Continue reading →

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