AS WE continue to ramp up the profile of the green news and information web portal called TheGreenHub.ca, it behooves us to mention some of the initiatives currently underway.
This week, in fact, there are several developments to focus on.
First, there is the media launch of a new column called Green Matters, which will appear each Saturday in the A Section of The Brantford Expositor, and be circulated online for access by all, including sister publications in The Green Hub area, which includes Brantford, Six Nations, Brant, Haldimand and Norfolk counties.
In the first column, we talk about what to expect from the coverage, a lot of it centred on what we call the new green.
Moving ahead, we’ll be drawing attention to those issues, focusing on green lifestyle, business and human-interest items about people living and working in TheGreenHub.
The goal – something for everyone.
Also, this week, we found out that The Globe and Mail Report On Business section will be featuring one of our submissions in its Small Business section online.
We pitched an idea for their Top Tens business tips feature, and it was accepted. It will be running within the next couple of weeks, we’re told.
Here is a sampling:
Headline: Top Ten tips for operating a small business on a shoestring.
The lead paragraph: “In these tighter-than-ever times, small business owners have had to face up to operating-on-a-shoestring realities. It’s a wakeup call to the necessity of a sink-or-swim mentality. So how can this be done without sacrificing value and credibility? You may be surprised how easy it is to tighten the belt effectively, as the following ten tips attest.”
Sneak peek to one of the items: “5. Give yourself a shake. Do you really need these: Business lunches, elaborate wardrobe, new vehicle, the latest technological gadgets or drinks with clients. Those that ‘get it’ in this age of accepted frugality will understand. The bottom line: A constant assessment of wants versus needs.”
We’ll publish the entire article at TheGreenHub.ca after it appears in The Globe.
These are just two examples of how our profile is rising. The recent work begun by the youth team at TheGreenHub.ca, called The Green Hubsters, has garnered favorable comment, as has our coverage of the Brant/Brantford Community Garden Project.
Ongoing through it all has been our search for an investor/partner to join us in our expanding coverage, plus the shifting of gears with the This Really Old House Goes Green project. To help us along, new advertisers will be featured on the website in the next week.
Stay tuned for more updates – more changes are just around the corner.
Elsewhere around The Green Hub: How some wind turbine opponents in The Green Hub may take law into their own hands … How Burning Kiln Winery in The Green Hub beat the tobacco habit … Why endangered species protection a tightrope … How a former industrial site in The Green Hub could be transformed into artisans’ village … Why Waterford residents aren’t happy with a kids’ playground … Why Ontario environment commissioner has a bad taste in his mouth … Will the plug be pulled on annual Cornfest event in Jarvis? … How the rains saved the apple crop in The Green Hub … What goes around, comes around, for youth girls’ camp …
Last but not least: Leave it to Toyota to roll out green cars for the future. Their recent auto show in Tokyo showed how they look to fuel-efficient technology to reinvigorate growth after tough times. See the story and photos. Watch the Toyota video.
(Check back regularly for a new post from The Green Ticker … and The Greg McMillan Daily)