Category Archives: Marketing

Why a community should consider the new green philosophy in any rebranding initiatives (Part 2)

Posted on May 5, 2012 by admin

It’s time to look in the mirror, Brantford. Look hard, look deeply. Then, step back and make an honest assessment of what that image really is. By GREG McMILLAN / TheGreenHub.ca Is it a small town with a big city … Continue reading →

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Why a community should consider the new green philosophy in any rebranding initiatives (Part 1)

Posted on April 30, 2012 by admin

HASN’T BRANTFORD been down this road before? Vision, rebranding, strategic plan … call it what you will – the bottom line remains that, to the outside world, the image of Brantford remains clouded. Muddy and disjointed, at best. By GREG … Continue reading →

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Marketing versus connecting – why there’s a big difference

Posted on December 20, 2011 by admin

By GREG McMILLAN TheGreenHub.ca WHAT’S THE difference between marketing to people and simply connecting with them on a personal level? If you are a business owner, that is a question you have been asking yourself more and more these days. … Continue reading →

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